August 1st, 2023
On August 1st, 2023, Mattel announced, to much fanfare, that they were producing a new line of biodegradable Barbie dolls, made from mushrooms, called ‘MyCelia'. The line was launched with an EcoWarrior edition featuring five new Barbies representing iconic activist role models: Julia Butterfly Hill, Greta Thunberg, Nemonte Nenquimo, Phoebe Plummer & Daryl Hannah.
Actually, that's not true.
Sadly, Mattel did not make that announcement... It was us.