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Mushroom Barbie

August 1st, 2023

girls in Ecowarrior Barbie commercial playing with Greta & Pheobe dolls
The MyCelia EcoWarrior Barbie line
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never ending Barbies
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Daryl Hannah video screenshot - Daryl holding encrusted Barbie she found in the ocean
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Eco Warrior 
Barbies

On August 1st, 2023, Mattel announced, to much fanfare, that they were producing a new line of biodegradable Barbie dolls, made from mushrooms, called ‘MyCelia'. The line was launched with an EcoWarrior edition featuring five new Barbies representing iconic activist role models: Julia Butterfly Hill, Greta Thunberg, Nemonte Nenquimo, Phoebe Plummer & Daryl Hannah.

Actually, that's not true.

Sadly, Mattel did not make that announcement... It was us.

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 FULLY ARRESTABLE 

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 INSPIRING ACTION 

 THROUGH PLAY 

Duke Speaks On Behalf of the

Barbie Liberation Organization

- August 1st 2023

Barbie Liberation Organization Marches Again

Barbie Liberation Organization Marches Again

Play Video
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BRIEFING

A crucial update has been received concerning the status of the B.L.O.

Absorb with immediacy.

Eat after reading.

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** CLASSIFIED DOCUMENT **

Barbie Liberation Organization (B.L.O.) - Urgent Briefing

** B.L.O. RESURGENCE **

Situation:

The enigmatic Barbie Liberation Organization (B.L.O.) has resurfaced.

Context:

With the release of the highly anticipated Barbie movie, as the cinematic spotlight turned toward the iconic doll, the B.L.O. seized the opportune moment to stage a new stunt.

They set their sights on the plastic empire of Mattel.

 

Objective:

In an era dominated by environmental concerns, the B.L.O.'s resurgence marks a rallying cry against the overwhelming use of plastics.

Armed with an ingenious biodegradable Barbie prototype, their mission aims to send a clear message to the world: a call for sustainability, eco-consciousness, and an end to plastic waste.

 

Methods:

This clandestine team, long known for their subversive antics, has leveraged the momentum of the Barbie movie's global buzz to amplify the cause. As the world celebrated the plastic princess on the silver screen, the B.L.O. implemented their vision of a biodegradable ‘MyCelia' EcoWarrior Barbie line and announced it to the world - posing as Mattel.

Conclusion:

It's a momentous return for the B.L.O., reawakening their legacy of creative insurgency. Remain vigilant. Intelligence suggests the B.L.O. are actively recruiting new operatives. We may not have seen the last of the B.L.O.

** Access limited to authorized personnel **

[End of Document]

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Meet the Eco Warrior Barbies

MyCelia™ EcoWarrior goes where no Barbie® has gone before: to the front lines of changing the world! With this revolutionary collection of inspirational climate activists, kids bring to life cathartic fantasies of tampering with fossil-fuel infrastructure, halting rainforest logging, soiling famous paintings, and other heroic acts of useful sabotage! At Mattel, we know that saving the planet isn't child’s play. But why not?

 

Each doll includes a full set of stylish direct-action accessories that mix and match to inspire tactical problem-solving and fun strategic disruption. Set includes Redwood Rebel! Julia Butterfly Hill; Climate Crusader! Greta Thunberg; Rainforest Revolutionary! Nemonte Nenquimo; Guerrilla Gluer! Phoebe Plummer; and Activist Actor! Daryl Hannah.

 

The MyCelia™ EcoWarrior Barbie® line begins with these five living legends of climate activism, and will expand biweekly with the new EcoWarrior Casualty Collection™, effigies of those killed in the line of environmental defense, largely in the Global South.

Each sold separately, subject to availability. Colors and decorations may vary.

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Daryl Hannah

Daryl Hannah

Activist Actor!

Nemonte Nenquimo

Nemonte Nenquimo

Rainforest Revolutionary!

Julia Butterfly Hill

Julia Butterfly Hill

Redwood Rebel!

Phoebe Plummer

Phoebe Plummer

Guerrilla Gluer!

Greta Thunberg

Greta Thunberg

Climate Crusader!

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